Press Release

Haier Philippines and Abenson Launch the Game-Changing Haier Mini LED TV: Where Color Meets Innovation

By nickahtolentino - July 01, 2025


Haier Philippines, in an exciting strategic partnership with Abenson, officially launched its groundbreaking innovation—the Haier Mini LED TV, during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store. With its theme "Where Color Meets Innovation," the event highlighted how cutting-edge technology continues to elevate home entertainment and smart living for Filipino households.

A Bold Commitment to Smarter Living
Hosted by charismatic media personalities Aiyana Perlas and Noel Blanco, the event set an energetic tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV signifies more than just a technological upgrade; it reflects Haier's mission to deliver smarter, more connected living.

"We’re not just unveiling a new television; we’re presenting a smarter way of living," Patricio explained, highlighting Haier’s dedication to improving Filipino households through innovation.

Echoing this passion was Ms. Apple Ma, Marketing Head of Abenson, who expressed pride in Abenson's exclusive partnership for the launch.

“It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” Ma stated as she celebrated Abenson's role in introducing families to next-generation entertainment.

The Grand Unveiling
A key highlight of the afternoon was the thrilling official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, alongside Ms. Joy De Leon from Abenson. As the sleek screen lit up, guests were immersed in true-to-life visuals enhanced by True Color Pro technology, mini LED backlighting for ultra-fine contrast, and advanced AI integration for seamless smart home compatibility.


Following the unveiling, Haier Product Manager Mr. Jayden delivered an informative presentation discussing the TV’s standout features:
  • 4K HDR Resolution for crystal-clear visuals
  • Dolby Vision and Dolby Atmos for theater-quality sound and imagery
  • Game Mode Pro for responsive, lag-free gaming sessions
  • Voice-activated AI controls for effortless navigation
Jayden’s presentation reinforced Haier’s commitment to redefining home entertainment through usability-focused design and next-generation technology.


Spotlight on Celebrity Experiences
Adding a layer of excitement, celebrities and influencers joined the celebration to share how the Haier Mini LED TV fits seamlessly into their lives:
  • Chito Miranda, OPM legend, showcased how the TV elevates his music experience.
  • Cherizawa, gaming content creator, praised its smooth gaming performance and immersive visuals.
  • Shanaia Gomez, lifestyle personality, highlighted the sleek design and smart features for modern home integration.

Further bolstering the event’s credibility, Peter of GizGuide, a renowned tech reviewer, offered a technical breakdown of the TV’s specs.

"This isn’t just a display—it’s a digital hub for your home," he remarked, emphasizing the Mini LED’s Dolby integration, ultra-clear visuals, and AI-powered UI as key differentiators in the premium TV market.

Memorable Moments and Interactive Experiences
The celebration didn’t stop there—it featured elegant live performances, including a violinist interlude, exciting raffle draws, and an interactive demo zone where guests personally experienced the Haier Mini LED TV. The demo zone allowed attendees to witness the TV’s ultra-clear 4K visuals, exceptional color accuracy, and hands-free AI functionality firsthand.

Following the main program, an exclusive media interview segment provided valuable opportunities for Q&A, photos, and meaningful interactions with Haier executives.

Building a Smarter, Brighter Future
In his closing remarks, Mr. Xuhong Yan reaffirmed Haier’s long-term investment in delivering innovation to Filipino consumers.

"This launch is just the beginning. We are building a smarter, brighter future—one home at a time."

Elevate Your Entertainment with the Haier Mini LED TV
The Haier Mini LED TV is now available at Abenson stores and online, offering Filipino households deeper contrast, smarter features, and sleek designs tailored for modern lifestyles.

With its True Color Pro accuracy, ultra-clear 4K visuals, and dynamic smart capabilities, the TV promises to redefine how Filipinos live, play, and connect—all from the comfort of their own homes.

For more details and exclusive offers, visit Abenson or your nearest Abenson branch.


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